Sunpal
Sunpal
Sunpal

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Next Project

More Projects

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Next Project

More Projects

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Chevron Right
Next Project
Chevron Right

More Projects

Circle icon

Need ads that sell?
Start with a call.

Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.

Close-up of a Porsche wheel in low light

We’re based in London and work with brands across the UK.

Globe icon

London (UK time)

Stay in touch

Occasional notes on what’s working in ads and social. No spam.

Offline

Sunpal Ltd London, United Kingdom

Sunpal Ltd, trading as Sunpal Media & Marketing. London, United Kingdom.

© 2026 Sunpal Ltd — All rights reserved.
Chevron up
Sunpal
Sunpal
Sunpal

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Next Project

More Projects

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Next Project

More Projects

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Chevron Right
Next Project
Chevron Right

More Projects

Circle icon

Need ads that sell?
Start with a call.

Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.

Close-up of a Porsche wheel in low light

We’re based in London and work with brands across the UK.

Globe icon

London (UK time)

Stay in touch

Occasional notes on what’s working in ads and social. No spam.

Offline

Sunpal Ltd London, United Kingdom

Sunpal Ltd, trading as Sunpal Media & Marketing. London, United Kingdom.

© 2026 Sunpal Ltd — All rights reserved.
Chevron up
Sunpal
Sunpal
Sunpal

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Next Project

More Projects

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Next Project

More Projects

A 911 and a Cayenne Turbo among London stone

Automotive photography
Automotive photography

Porsche in London

A 911 and a Cayenne Turbo among London stone
Two Porsches in London: a 911 outside a classical building, and a Cayenne Turbo on a grey spring day.
Client
Sunpal portfolio
Released
Timeframe
Two shoots
Project Type
Automotive photography
Technology
Location photography Detail work Editing
Porsche in London

Overview

Both shoots were self-initiated, to show what a street and a good eye can do without a studio.
London’s older buildings make a perfect frame for modern cars: stone, columns and railings instead of a studio wall.
Porsche in London

The Challenge

Grey skies and dark paint give you very little to work with.
City streets are full of parked cars, signs and people walking through the frame.
Porsche in London

The Solution

We used reflections: bare trees across the bonnet, the city in the glass, the sky in the paint.

Location photography Detail work Editing

Then we went close on the details, from the badge on the wheel to the script on the tailgate.

Porsche in London

Porsche in London

Performance Results

Around 240 frames, cut to 8 selects.
Frames shot

Across two shoots

Selects

Chosen for the portfolio

Cars

A 911 and a Cayenne Turbo

A small set, but one that shows how far location and light can carry a car shoot.

Porsche in London

Final thoughts

No studio, no problem: the city is the set.

Porsche in London

Credits

William Palaganas
​
​
​
Photography and direction
​
​
​
Close-up of a car headlight in the dark
Previous Project
Chevron Right
Next Project
Chevron Right

More Projects

Circle icon

Need ads that sell?
Start with a call.

Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.

Close-up of a Porsche wheel in low light

We’re based in London and work with brands across the UK.

Globe icon

London (UK time)

Stay in touch

Occasional notes on what’s working in ads and social. No spam.

Offline

Sunpal Ltd London, United Kingdom

Sunpal Ltd, trading as Sunpal Media & Marketing. London, United Kingdom.

© 2026 Sunpal Ltd — All rights reserved.
Chevron up