A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
Credits
William Palaganas
Photography and direction
Previous Project
Next Project
A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
William Palaganas
Photography and direction
Previous Project
Next Project
A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
William Palaganas
Photography and direction
Previous Project
Next Project
Need ads that sell?
Start with a call.
Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.
A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
Credits
William Palaganas
Photography and direction
Previous Project
Next Project
A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
William Palaganas
Photography and direction
Previous Project
Next Project
A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
William Palaganas
Photography and direction
Previous Project
Next Project
Need ads that sell?
Start with a call.
Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.
A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
Credits
William Palaganas
Photography and direction
Previous Project
Next Project
A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
William Palaganas
Photography and direction
Previous Project
Next Project
A supercar showroom, lit like a studio
Automotive photography
Automotive photography
European Prestige
A supercar showroom, lit like a studio
A full day inside European Prestige’s showroom, photographing stock from a Carrera GT and a RUF to a line of Ferraris, for the dealership’s listings, social and marketing.
Client
European Prestige
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Showroom photography Detail and badge work Low-key lighting Colour grading
European Prestige
Overview
We shot the whole floor in one day: wide room shots for context, then close detail on badges, wheels, interiors and lines.
European Prestige sells some of the rarest cars in the UK. Their photos have to do the selling before a buyer ever visits.
European Prestige
The Challenge
A showroom is not a studio. Glossy paint picks up every window, strip light and person in the room.
Dark and silver cars also fight each other for attention when they are parked nose to tail.
European Prestige
The Solution
We worked low and close, used the room’s own light as the key and let the backgrounds fall to black, so each car reads as the subject.
Showroom photography Detail and badge work Low-key lighting Colour grading
Every frame was graded to one look, so the set holds together across listings, social and print.
European Prestige
European Prestige
Performance Results
Over 2,300 frames shot in a single day, cut down to 40 hero selects.
Frames shot
One day on the showroom floor
0+
Hero selects
Graded to one look
0
Shoot days
Wide, detail and interior
0
The set runs from full cars to single badges, so there is an image for every placement.
European Prestige
Final thoughts
Rare cars deserve photos that feel as considered as the cars.
European Prestige
William Palaganas
Photography and direction
Previous Project
Next Project
Need ads that sell?
Start with a call.
Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.