One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
Credits
William Palaganas
Photography and direction
Previous Project
Next Project
One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
William Palaganas
Photography and direction
Previous Project
Next Project
One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
William Palaganas
Photography and direction
Previous Project
Next Project
Need ads that sell?
Start with a call.
Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.
One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
Credits
William Palaganas
Photography and direction
Previous Project
Next Project
One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
William Palaganas
Photography and direction
Previous Project
Next Project
One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
William Palaganas
Photography and direction
Previous Project
Next Project
Need ads that sell?
Start with a call.
Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.
One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
Credits
William Palaganas
Photography and direction
Previous Project
Next Project
One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
William Palaganas
Photography and direction
Previous Project
Next Project
One red car, one grey building, one afternoon
Automotive photography
Automotive photography
Ferrari 488 GTB
One red car, one grey building, one afternoon
A Ferrari 488 GTB photographed against modern timber architecture, then out on the road.
Client
Sunpal portfolio
Released
Timeframe
One day
Project Type
Automotive photography
Technology
Location photography Detail work Rolling shots Editing
Ferrari 488 GTB
Overview
The brief we set ourselves: make a red car look dramatic in flat, overcast light.
A self-initiated shoot to build the automotive side of the Sunpal portfolio.
Ferrari 488 GTB
The Challenge
Overcast skies flatten paint and can push red towards orange.
The location was a working car park, so every angle had to earn its background.
Ferrari 488 GTB
The Solution
We used the grey timber and glass as a neutral backdrop, shot low so the car looks planted, and went tight on the details that carry the brand.
Location photography Detail work Rolling shots Editing
In the edit we cooled the shadows and protected the red, so the car stays the loudest thing in every frame.
Ferrari 488 GTB
Ferrari 488 GTB
Performance Results
A set of stills from the building and the details, plus rolling shots from the road.
Shoot days
One afternoon
0
Locations
Architecture and the open road
0
Cars
One Ferrari 488 GTB
0
It set the look we now bring to automotive work: low angles, clean backgrounds, rich colour.
Ferrari 488 GTB
Final thoughts
Flat light is only a problem if you shoot it flat.
Ferrari 488 GTB
William Palaganas
Photography and direction
Previous Project
Next Project
Need ads that sell?
Start with a call.
Tell us what you sell and we’ll send you a free snapshot of the ads working in your market.